The approach is trying to create an impulse selling chance by introducing customers to join some professional or interest sharing seminars and then apply impulse selling or softselling to attract your potential clients. In shorts, the marketing processes include:
1) create your potential customer awareness
- To identify your potential customers by introducing people to join the free seminars to share some public interested issue and tips like: to share the future market trend, to teach technical analysis skills, or invite some famous people to have a talk etc.
- how to do so?
- it can be easily done by using the traditional marketing means like posting different Ads via mass media including daily newspapers, magazines and TV Ads or in the MTR depending on your targetted NHW segments
2) re-affirm your customer's enquiry and interest of your service
- In the seminars, we shall try to use some soft selling approach to introduce a number of marketing messages like: what is the most unique selling proposition of your organization, if it doesn't have then it has to create some at least.
- how to do so?
- by inviting them to join your trial and promotion education seminars
- by setting membership web forum and webblog to share and chat your potential and current clients' questions and answers
3) conduct selling at the right timeprovide incentive / sales campaign at the right time
- e.g. during in the free seminars
- apply direct marketing by sending mail or email
- ask your sales agent or channel partner to do so
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