HNW Marketing News and discussion - 4, let your potential customer tell you what to do

First, you need to fully understand where are you? but how?

To echo with the discussion of the HNW Marketing News and discussion - 3, indeed CRM is a marketing term to define a collective behavior of a particular organization toward their customers.

It sounds a bit scary to be too academic over here. Indeed, if you have the figures about the average amount of revenue of your current customers, then you can properly get the most fair assessement of how well of your organization behavior toward your HNW customers in current market situation.

If you don't have the figures, it implies your org. requires some Analytical CRM capabilities before you can be able to understand how should the org to go to go. (what is Analytical CRM ability?.. let discuss about it in another posting articles)

In contrast, if you have got the figures, then you can base on the figure to assess where is your current business growing points for your NHW segment and why it grows or declines. We would suggest you proper require a SWAT analysis to undertand all the internal and external factors.

Usually different people works out different SWAT analysis chart. Thus, it would be a good exercise to ask each of your department head to draft one for you. On the other hand, you may require to ask somebody outside to a draft one for you especially your current and potential HNW customers. How to do so?

How to let your potential and current HNW customers tell you what to do?