Dynamic finanical service marketing
The following marketing plan/strategy is scalable, dynamic and effective. It is well proven by a number of education organizations.
Conduct education and selling at the same time by holding some free seminars.
1) marketing to invite people to join their free class by:
- posting ad into the free newspaper
- using email invitation
- providing incentive (like free booklets, free Internet discussion group, lucky draw (coupons for purchasing their products or services)
2) Knowledge sharing to gain creditibility (within the seminar)
within the seminor, providing some interesting topics and simple cases studies like investment / speculative investment / learning technique
3) impulse selling
after collecting the credit, show a listed price of the service and then elicit impulse buying atmosphre by providing some incentive like
early-bird discount
coupon for registration
Case observation:
One number of free knowledge sharing sessions/ courses appear in the marketing to attract different segment of working classes to use their education and investment service.
Every day you can find a number of free classes in the free newspaper like Headline Daily, Metro daily or am730.
How to make use of this marketing strategies?
Due to the editor is busy with dragon boat competition and office Policy Replacement Handling application development so he will share some of the effective strategies and approach to conduct this wining WSM marketing.
No comments:
Post a Comment