WSM Case 2 - marketing strategy to attract people to click into your web

Office Email Marketing - Case 1 - effective WSM marketing strategy to visit to your web Ad and promotion info by using activity marketing together with office email marketing

A case studies has been conducted by editor during Q1 and Q2 2008

Marketing Theory:

• Office Email marketing is highly effective during in office hour which other marketin channel cannot take part properly during office time
• Office Email marketing + Activities marketing combined marketing strategy is very useful to conduct market communication

Result of the experiements:
over 95% has clicked into this web.

Experiement approach

1. conduct a social gathering (editor is very happy for his wedding, after his wedding, editor found that this wedding was also a very typical email marketing example. So he trys to document the experience in below)
2. establish an blog with web-visiting count (google adsense) - http://gracewilliam.blogspot.com
3. this blog has posted some activities who may involve the target marketing segment. The activiteis like joinining some social gathering or charity compaign.
4. email to those target segments and tell them the activities info has been posted onto the blog

Result in details

• this blog received very high click rate (nearly 95%) during office hour within same day of issuing the email

Implication - what have we got?

1. instance fast result marketing with effective and high clicked rate of promotion message
2. office email marketing is one of the most effective way to conduct WSM in term of time to market consideration
3. effective and low cost
4. high customized email content is required